We were really excited to be able to work alongside our sister agency The Creative Partnership to develop a series of trailers to support the opening of the West End hit A Chorus Line, it was the perfect opportunity to utilise our combined experience!
From the outset, we wanted our trailer to encapsulate the drama, excitement and energy of the classic that is A Chorus Line, to succinctly bring the world of the show to life.
The video content, all with unusually high production values and cinema quality cinematography is closer in style to a cinema release than a standard EPK for a West End musical. Using Autodesk® Smoke® professional video editing and effects software for Mac® enabled a rapid turnaround.
Press night quotes, printed that day, were incorporated into the content to highlight the rave reviews within a 24 hour window following the first night of the highly acclaimed production.
Have a look at the finished version: