AKA’s media team have been working to support the launch of the Tate’s new campaign Tate Britain: 500 Years of Stories, which uses attention-grabbing creative by Grey London to reposition Tate Britain as a destination for a younger, contemporary art audience.

 

To ensure maximum impact for the provocative long-copy ads, AKA delivered a far-reaching media campaign comprising 16 sheets and tube card panels, page-dominant press advertising in key newspapers and hand to hand distribution. This was supported by content marketing across Facebook, Twitter and video advertising platform Teads.


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