In news that can’t be laughed at, aka has secured a nationwide in-store promotion with fashionable clothing and gift retailer Joy, fashion’s best kept secret; a one-stop destination for truly unique women’s and men’s clothing, accessories and stylish and tongue-in-cheek gifts. Joy’s quirky and humorous brand character made it a great fit for the equally witty Udderbelly Festival.

This month, we commemorated the launch of Udderbelly on the South Bank with another innovative media breakthrough – the first ever Waterloo and City Line tube card panel domination for a live entertainment brand.