Articles tagged 'Promotion'

Handbagged Specialist Marketing


To promote the Olivier-winning comedy Handbagged amongst an influential ABC1 audience, our Specialist Promotions have been bagging top flight specialist promotions left, right and centre.

Pre-Raphaelites Main Image


The Tate’s recent exhibition Pre-Raphaelites: Victorian Avant-Garde was a major retrospective of Britain’s first ever modern art movement. Given this and that the collection boasted work by Millais, Rossetti and Burne-Jones to name just a few, it’s unsurprising that demand for tickets was high.

Let It Be Jelly Belly Portrait

The sweet sound of music

When The Beatles toured in the sixties, fans used to throw jelly beans at the stage because one of the band members once mentioned in an interview that they loved sweets! To pay tribute to The Beatles’ sweet tooth, Let it Be partnered with Jelly Belly in the West End.

842-1436 RETO 4meg

Suiting up with Jersey Boys

The Jersey Boys are almost as well known for their distinct style as they are for their legendary pop tunes, so it comes as no surprise that a partnership has been struck between the smash hit musical and retailer Hawes and Curtis.


Shrek cleans up

Shrek The Musical has long been a family favourite on the West End and a new partnership with major brand house Unilever has made that connection even stronger.

Food and Fuel Main Image

Matilda’s favourite food

Matilda The Musical has joined forces with Food and Fuel’s eleven restaurants and gastropubs for a particularly delicious partnership that runs throughout July and August.

Welcome to Theatreland Main Image

Read all about the West End

The success of the London Olympics relies on great teamwork and that’s also true of marketing campaigns this summer!


Giving to those who make the Games

Over the past six months we have been working with McDonald’s to reward the 70,000 committed volunteers, named McDonald’s Olympic Games Makers, that the company is sponsoring and training, as well as their workforce.

The Sunshine Boys

Bring me sunshine

Neil Simon’s classic comedy The Sunshine Boys is a showcase for two of the world’s greatest comedic actors and, as the title of the play suggests, both give sunny, joyous performances. In fact Danny DeVito and Richard Griffith’s double-act probably brought more sunshine into the West End than the rather dreary British summer!

Joy main image

Spreading some Joy with Udderbelly

In news that can’t be laughed at, aka has secured a nationwide in-store promotion with fashionable clothing and gift retailer Joy, fashion’s best kept secret; a one-stop destination for truly unique women’s and men’s clothing, accessories and stylish and tongue-in-cheek gifts. Joy’s quirky and humorous brand character made it a great fit for the equally witty Udderbelly Festival.