The Tate’s recent exhibition Pre-Raphaelites: Victorian Avant-Garde was a major retrospective of Britain’s first ever modern art movement. Given this and that the collection boasted work by Millais, Rossetti and Burne-Jones to name just a few, it’s unsurprising that demand for tickets was high.

When The Beatles toured in the sixties, fans used to throw jelly beans at the stage because one of the band members once mentioned in an interview that they loved sweets! To pay tribute to The Beatles’ sweet tooth, Let it Be partnered with Jelly Belly in the West End.

The Jersey Boys are almost as well known for their distinct style as they are for their legendary pop tunes, so it comes as no surprise that a partnership has been struck between the smash hit musical and retailer Hawes and Curtis.

Shrek The Musical has long been a family favourite on the West End and a new partnership with major brand house Unilever has made that connection even stronger.

Matilda The Musical has joined forces with Food and Fuel’s eleven restaurants and gastropubs for a particularly delicious partnership that runs throughout July and August.

The success of the London Olympics relies on great teamwork and that’s also true of marketing campaigns this summer!

Over the past six months we have been working with McDonald’s to reward the 70,000 committed volunteers, named McDonald’s Olympic Games Makers, that the company is sponsoring and training, as well as their workforce.

Neil Simon’s classic comedy The Sunshine Boys is a showcase for two of the world’s greatest comedic actors and, as the title of the play suggests, both give sunny, joyous performances. In fact Danny DeVito and Richard Griffith’s double-act probably brought more sunshine into the West End than the rather dreary British summer!

In news that can’t be laughed at, aka has secured a nationwide in-store promotion with fashionable clothing and gift retailer Joy, fashion’s best kept secret; a one-stop destination for truly unique women’s and men’s clothing, accessories and stylish and tongue-in-cheek gifts. Joy’s quirky and humorous brand character made it a great fit for the equally witty Udderbelly Festival.

We’re thrilled that we have teamed up with Virgin Atlantic’s loyalty programme Flying Club to secure an aka exclusive partnership for our clients. This new partnership gives Flying Club members the opportunity to earn Frequent Flyer miles for booking live entertainment and theatre experiences around the country.