Articles tagged 'Partnerships'

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THAT PARTNERSHIP MOJO

Our brief for the hit play Mojo was simple; to extend the reach of the marketing campaign and to focus on a younger, non-traditional West End audience through Partnerships.

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WHAT A BEAUTY

As part of our creative campaign for the Royal Opera House, our Partnerships team negotiated a second money-can’t-buy masthead spot in the Sunday Telegraph to promote a 2-for-1 ticket offer for Live Cinema screenings of Sleeping Beauty, The Winter’s Tale, or Manon Lescaut.

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MASTERING THEIR MOJO

The Partnerships team have created an exclusive Mojo competition for MasterCard Priceless, who funded a £30,000 media campaign with Time Out to promote the opportunity.

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OH WHAT A NIGHT!

For the third year in a row, Jersey Boys delighted the crowds at the ‘Countdown to Christmas’ shopping event at John Lewis Oxford Street.

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A GIFT THIS CHRISTMAS WITH M&S

AKA has launched a West End-first, seasonal sales promotion in association with retail giant Marks and Spencer. With the purchase of two top price tickets to one of our award-winning West End productions, customers will receive the exclusive gift of a £40 M&S gift voucher, a helpful bonus as shoppers start thinking about Christmas.

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BRINGING JOY TO THE SHED

To encourage new, younger audiences to  The Shed and to consolidate it as one of the capital’s premier venues for new writing, our Partnerships team have established an exclusive, year-long partnership with fashion retailer JOY.

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TAKING LIBERTIES WITH MATILDA

AKA’s Partnerships team are very excited to announce the launch of a Matilda the Musical takeover at the iconic London store Liberty.

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CRACKING PARTNERSHIPS

Our Partnership Team has secured a brand new, multi-layered partnership between The Royal Opera House and premium high-street retailer, Reiss.

The Commitments and O’Neill’s Party

GOOD CRAIC WITH THE COMMITMENTS

Our Partnerships team have secured a year-long sponsorship deal with O’Neill’s Irish pubs and The Commitments, to give the British public a real taste of Irish hospitality, great music and craic.

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PARTNERING UP WITH WAGAMAMA

To connect with an affluent, young and urban consumer, we formed a partnership between the National Theatre’s production of The Curious Incident of the Dog in the Night-Time and Wagamama, the popular and design-focused Japanese restaurant chain.