After five hugely popular years in the West End, Jersey Boys remains one of London’s most successful and well-loved musicals.

The Jersey Boys are almost as well known for their distinct style as they are for their legendary pop tunes, so it comes as no surprise that a partnership has been struck between the smash hit musical and retailer Hawes and Curtis.

Metro London ran its second Theatre Days Out Advertising Feature of 2012, and aka clients once again owned this spread, which was strategically planned to capitalise on great opportunities ahead of the upcoming Olympic period.

There’s a saying about buses…… you wait ages for one and then three come along at once! Excitingly, in this instance, it’s a Billy Elliot, Jersey Boys and Shrek the Musical bus bonanza!

Jersey Boys has been a staple in the West End for four years and still continues to pack in audiences. With our recent digital campaign, we drew on various themes from the show to evolve our core creative into something that would offer a richer user experience and increase engagement.