To celebrate King Kong coming to Melbourne, AKA Australia negotiated a partnership with Eureka Skydeck, the tallest building in the Southern Hemisphere.

Australia’s production of War Horse has just broken some more records, taking the lead from its many counterparts across the globe! The award-winning show, which opened at Arts Centre Melbourne on New Year’s Eve, has now taken the largest advance sales ever at the venue.

Given the massive acclaim and popularity of Andrew Lloyd Webber’s The Phantom of the Opera, global expectation for the record-breaking saga’s second instalment was, as you’d expect, very high. As the marketing agency for Love Never Dies in the Australia, we needed to strengthen and develop that buzz when the showmade its way to Sydney and Melbourne.

King Kong: The Eighth Wonder of the World is inarguably going to be one of the landmark theatrical events of 2013.

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