AKA has embarked on an exciting relationship with Visit Kent, which had us delivering fully integrated digital and Out-Of-Home for their 2016 and 2017 Summer Destination campaigns, leading to ongoing work with the client.

To fully unpack the county’s offering and enhance website traffic that’s directly attributable to spend, we focused specifically on programmatic, PPC and Social advertising, as a well as providing consultancy on Social Media Content strategy. This included the creation of hero content pieces to amplify key campaign messages and the introduction of several User Generated Content campaigns to drive engagement, including quizzes and competitions.

As a result, Visit Kent measured and demonstrated significant growth in online traffic during and after their Summer campaigns.