AKA commissioned PR stunt agency Sketch Events to build an exciting experiential activation for the launch of National Army Museum’s summer programme of events; Summer Mission: Fun & GamesPeople of all ages were invited to take part in an exciting checkpoint tank race, navigating their way across a map of London landmarks to the finish point at the National Army Museum.

Aimed at commuters, London day-trippers and families, this bespoke activation is designed to encourage positive participation and visits to the museum, whilst sharing the #TankChallenge hashtag to increase online engagement.

Built with flexibility in mind, it can be set up in various promotional spaces and across future experiences both at the museum and off-site.