Work

KIDZANIA

KidZania, the ‘indoor city run by kids’ has fast-become one of the largest global learning and entertainment brands in the world; with 24 parks across 19 countries and 12 more facilities currently under development.

Working with the company since its UK debut at London’s Westfield in 2016, AKA has executed multi-media marketing campaigns to reach active families, London commuters and day-out audiences during busy consumer periods: unpacking the brands complex offering and creating cut-through against established UK attractions.

Alongside high-impact Out of Home and print advertising, we further supported the brand in 2017 by creating prime-time TV campaigns on ITV, large-scale YouTube and radio advertising initiatives and digital takeovers. During the last financial year, AKA activity has delivered well over 200 million impacts, with the brand experiencing a 48% surge in web sessions, a 73% reduction in digital display CPA and a significant 67% increase in revenue, year on year.