To match the magnitude of J.K Rowling’s global franchise, we led the strategy for a strong ticketing and online customer journey, ensuring that from the first touch-point with the brand through to converting a sale, the experience was seamlessly informative and robust enough to respond to inevitable demand. Following immense success in the UK with the show being sold out until 2019, we are delighted to be overseeing the entire marketing & advertising campaign on a global scale, as it transfers to New York and Australia.