Presenting a repertoire of one-person plays, The Bridge Theatre has re-opened its doors with a star-studded line-up including Ralph Fiennes, Imelda Staunton and Kristin Scott Thomas. Using social platforms as our focal point for the media mix, AKA has planned and activated a highly efficient campaign across Facebook, Instagram and Twitter using audience data, past learnings and adapted to changing audience behaviour. Whilst the campaign is still live, it is already outperforming industry benchmarks and operating at high levels of return on investment. Everyone at AKA is overjoyed to see live theatre return to London once again.