We were delighted to work alongside the Royal Opera House on the creative for its recently launched 2012 autumn season.
The first image for our ‘One Extraordinary World’ campaign was shot by acclaimed photographer Kevin Macintosh, with set design by Daryl McGregor. Our image draws on a contemporary fashion aesthetic and production values that align with the Royal Opera House’s world class artistic content.
The visual concept of the creative represents a place somewhere between heaven and hell, love and loss, and darkness and light. Objects, lighting and composition combine to evoke an environment that exists somewhere between our reality and another world.
Our aim with this work was to both encapsulate the key themes across the autumn Season while reflecting the Royal Opera House’s world-class artistic offering.
Our creative tenure will launch with the autumn Season brochure, and will then roll-out across all media including Out of Home and Print with online platforms, incorporating video content that will develop the concept further.
For some behind the scenes images from the One Extraordinary World shoot, please have a look at our below gallery.