We’re beyond excited to promote the hit musical Jersey Boys’ move to its new home at the Piccadilly Theatre.
In honor of Opening Night last week, we wrapped Time Out in the creative for the campaign, including a mention of the new venue.
Time Out reaches 2.6 million people every week across print and digital platforms, with 529,000 print edition readers every week and a circulation of 305,850, so it’s a great way of spreading the word about the musical’s new venue.
We also organised a celebrity filled Gala Night to celebrate the move. In order to include and engage the fans who weren’t invited to the Gala, we encouraged the invited VIPs to use Twitter before, during and after the event using the hash tag ‘JBPiccadilly’. The resulting social media activity encompassed everything from pre-show excitement through to live tweeted reactions and gushing, five-star reviews.
Thanks to all of this, within 24 hours, the ‘@JerseyBoysUK’ twitter received 8 million impressions from 560 Tweets by 318 users! Check out photos from the night here
We also worked with our partner agency DMS to create a fun, light-hearted video showed the cast picking up sticks and “walking like men” to new premises, which you can see here.