AKA was appointed media planner & buyer for Visit Kent’s Summer Destination campaign to roll out during July and August 2016. We recommended a fully integrated digital and OOH campaign with greater focus on digital marketing particularly programmatic, PPC and Social Advertising.

We also provided consultancy on Social Media UGC campaigns to amplify key campaign messages and drive user engagement. Full campaign reporting with a  particular focus on website metrics enabled Visit Kent to measure and demonstrate to partner attractions, significant growth in online traffic during and after the campaign which you can see in action here