The V&A’s latest fashion exhibition Christian Dior: Designer of Dreams was unveiled this week, showcasing the incredible evolution of the iconic designer. This exhibition does not just celebrate the man, it’s a detailed insight into the legacy one of the 20th century’s most influential couturiers left behind and those charged with safeguarding it at the House of Dior.
AKA’s marketing activity for this must-see exhibition focuses on a major multi-channel campaign incorporating advertising (outdoor, digital, press), direct marketing, promotional partnerships and social media to reach target audiences.
The opening was attended by Felicity Jones, Eddie Redmayne, Jenna Coleman and Gemma Arterton along with Vogue editor Edward Enninful among others. It is currently sold out until Mid-March and runs until 14 July – so get tickets while you can!