This week we kicked off a Promoted Tweet campaign for the Royal Academy of Arts, the very first time this organisation has engaged with such activity.

The campaign is strategically scheduled to engage debate and raise awareness in the Twittersphere for weekly live talks that are taking place at the Royal Academy of Arts around themes within the Richard Rogers RA: Inside Out exhibition. The Promoted Tweets are running in tandem with a strategic Facebook Promoted Post campaign – again with the same goal of promoting debate and interaction in the social media world.

So far the Twitter activity has had remarkable results, over 5 days the campaign reached 154,383 targeted people directly in their Twitter feed in London through interests, relevant Twitter accounts and subject specific keywords. Interaction with the campaign has also been really notable.