The much anticipated Pink Floyd exhibition ‘Their Mortal Remains’ launched at London’s Victoria and Albert Museum last week and we are tickled pink at its triumph! AKA were thrilled to be chosen to manage the exhibition’s media planning and buying, ticketing strategy and communications.
Described as an immersive, multi-sensory and theatrical journey through Pink Floyd’s extraordinary 50-year career, the show opened to rave reviews and the first six weeks are already a sell out! The exhibition, which has taken 18 months to create, transports its audience from the band’s early beginnings in London’s underground music venues in the sixties to their very last performance at Live 8 in 2005.
Band members offered previously unseen items including iconic album covers, stage props, musical instruments, concert posters and original artwork – resulting in over 350 artefacts inside a whopping 17 thousand square feet of exhibition space!
What makes this show so spectacular is the involvement of designers from STUFISH, who’ve worked closely with the band since the 1980s. Their 3D reconstructions of sets from some of Pink Floyd’s most famous performances ensure audiences walk away with the sensory and emotional overload of a live rock event.
Running until 1st October 2017, ‘Their Mortal Remains’ is an extraordinary experience, inspiring people of all ages to explore Pink Floyd’s back catalogue and its immense impact on modern music.