We’re thrilled to be working with the Science Museum, an institution that’s internationally renowned for its historic collections and awe-inspiring galleries.
Currently showing their latest pop-up exhibition at the Science Museum, innovative art production company Electroboutique (Russian artists Alexei Shulgin and Aristarkh Chernyshev) are famed for creating interactive artworks which subtly communicate strong critical attitudes, whilst encouraging participation from audiences.
connect, aka’s digital division, developed an online campaign that gave audiences a platform to get involved with artistic debate and make their voices heard, whilst building awareness about the Electroboutique Pop Up Exhibition.
The MPUs, Skyscrapers and Leaderboards created as part of the campaign all featured space to pull in hashtag tweets around the Electroboutique exhibition. In addition, unique links within the banner allowed people to click through directly to the Science Museum on Facebook and Twitter, further stimulating conversational engagement.
The campaign drove 70,000 unique web visits and resulted in a large volume of newsletter sign ups from key target markets.