The Lorax around London

AKA’s Specialist Marketing and Promotions Team have been busy running a weird and wonderful campaign to support the opening of Dr. Seuss’s The Lorax at the Old Vic on Friday 4th December. Unsuspecting commuters were treated to a fun surprise in the Evening Standard, which contained a removable Lorax moustache to wear around the city. Readers were encouraged to post their best moustache selfie to Facebook and Twitter for a chance to win tickets to the show. The competition follows a full back-cover advert in The Week Junior as well as a special offer for family tickets to the show printed on all receipts at world famous toy store Hamleys.