29/08/2014

THE KEY TO CUTOUTS

To promote Henri Matisse: The Cut-Outs at Tate Modern our team has delivered a partnership with Radisson Blu Edwardian.

The project included rebranded key-cards across eight London hotels and the creation of a Matisse postcard which was placed in every room.  Radisson supported the partnership by creating a Matisse room package promoted on their homepage, via email and through social and blog channels. The partnership included a bright and colourful window installation at the Mercer St Hotel to catch the eyes of passing shoppers.