To celebrate the release of Pathe film Viceroy’s House, AKA launched a nationwide partnership with tailor Hawes & Curtis. Viceroy’s House tells the story of Lord Mountbatten, the great grandson of Queen Victoria who assumed the post of last Viceroy, charged with handing India back to its people. 

Hawes & Curtis has been a tailor of royalty and aristocracy since 1913, including Lord Mountbatten, and has created a new collection inspired by the movie, so this partnership couldn’t be more ‘perfectly suited’!

The partnership is currently live and features in all 29 Hawes & Curtis stores across the UK, through strut cards and postcards, as well as their online channels reaching a combined audience of 355K. 


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