Shrek cleans up

Shrek The Musical has long been a family favourite on the West End and a new partnership with major brand house Unilever has made that connection even stronger.

Working for the first time with cleaning giant Cif on the launch of their new PowerPro Naturals Kitchen and Bathroom range, we secured a high impact on-pack promotion with major above the line support, including a Heart FM Breakfast show campaign, a digital banner ad campaign across the Yahoo network, print advertising in Waitrose magazine, in store co-branded shelf advertising in Morrisons supermarkets and co-branded buttons on the Sainsbury’s website.

The partnership will reaches to supermarkets across the UK, with a Shrek The Musical prize package promoted on over one million packs, so more families will get a chance to let their freak flag fly!

Have a look at the below image to see our artwork.