Monday August 5th saw the launch of the world premiere of Baz Luhrmann’s Strictly Ballroom The Musical – opening in Sydney in April 2014 and produced by Global Creatures (King Kong, Walking With Dinosaurs The Arena Spectacular, How To Train Your Dragon Arena Spectacular)

Launch day started with a media call for over 100 of the world’s key media outlets. Baz Luhrmann, Catherine Martin and the entire creative team addressed the press, taking questions and finishing with a fast and furious ballroom dancing presentation (check out those wigs!). 12 key journalists were then invited to an intimate lunch with the producers and creative team at Baz and Catherine’s lavish private home – Iona.

The evening saw over 1,000 invited guests, including top group bookers, promotional partners, competition winners and ticket agents attend a lavish event at the Sydney Town Hall, decked out to be the “Warawee Ballroom Dancing Championships”

Guest were treated to a samba lesson from choreographer John “Cha Cha” O’Connell, a ballroom dancing display from 16 ballroom dancers and a Q&A session with Baz Luhrmann as he told the story of how Strictly Ballroom started life as a student play and went on to become a world wide phenomenon.

Of course, by the end of the night everyone was on their feet and dancing to the show’s signature tune, “Love Is In The Air!” Have a look at some more images below.