This February half-term National Media Museum hosted Horrible Science: an exhibition jam-packed with extraordinary experiments and disgusting discoveries!

In support of the ghastly special guests, terrible technology and fiendish family fun AKA Manchester built a playful animation to bring the campaign to life. This eye-catching creative was showcased across strategically selected digital 6 sheets in Leeds Trinity shopping centre and key rail termini, as well as adapted to run across Facebook to amplify the message to a family audience. Specialist print also featured in the media mix alongside short bursts of paid search allowing us to harvest the interest generated throughout the campaign.

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