This week saw the onsale of the Royal Opera House’s Spring Season. AKA launched a campaign starring the Royal Ballet’s principal dancer Lauren Cuthbertson, captured in a tintype wetplate collodion image. The collodion process is a method used by early photographers that has recently seen a revival.
Click here to watch the brand new season trailer, this ran alongside digital takeovers and large press ads to create impact throughout the week. For uniformity across the outdoor campaign, we used similar landscape formats including rail limelights and underground 12 sheets across major and central stations.