08/05/2018

REISS x RODIN AT THE BRITISH MUSEUM

To celebrate the opening of Rodin and the art of ancient Greece at the British Museum, the partnerships team have collaborated with global fashion house Reiss, maximising the reach of the exhibition messaging and aligning with an audience already engaged with design and culture.

So far, we have delivered a nationwide partnership through in-store signage across 54 stores in the UK and online presence (including a Q&A with the exhibition curator) across all Reiss’ channels – reaching a combined audience of over 1 million.

We will amplify reach through the second phase of the partnership which will include a stylised photoshoot at the Museum to unveil Reiss’ new Athenian collection as well as targeted influencer and VIP customer viewing at the exhibition itself.