The Royal Opera House’s 2014/15 season has just gone on sale and, as ever, we’ve pulled out all the stops.

For this launch we developed a new season concept, LIFE REIMAGINED, which is the lead creative for the campaign. It’s one of four images that will be produced over the season. In fact, you’ll be seeing this image everywhere, appearing in national broadsheets, online, on the underground and, of course, on the front cover of the ROH season brochure.

AKA’s campaign commenced with a spectacular takeover of the opera section on the Telegraph, as well as a megabanner on the Times. Both of these takeovers feature the gorgeous 30 second season trailer that was developed by AKA Studio and our sister agency DMS. You can have a look at the trailer and more of the campaign below.