We teased the public en route to TATE Modern’s Rothko collection, with a vast RED landscape reading ‘What do you see?’  then immediately following the press night, swapped the creative and revealed what the critics had to say about RED the Play!

AKA Experiential, working with Jack Arts, transformed this vast 15 In A Row 4 sheets display near the Tate Modern into a high impact take-over site. We are delighted that RED seized the opportunity to be the first theatre client to run a tease and revel campaign on this bespoke display.