Ripley’s Believe It or Not is one of the world’s most beloved institutions, so we were understandably excited to work with them on developing creative for a refreshed marketing campaign.

In order to really capture the attention of potential audiences, we focused on what makes the Ripley’s brand so fascinating: the range of intriguing and thrilling exhibits that is has on offer.

Our resulting design features some of Ripley’s Believe It or Not most prominent and electrifying exhibits alongside headlines like “bursting with curiosities” and “rediscover wonder”. With these aspects combined, our artwork reflects the mind-set of Ripley’s visitors, focusing on the experiences that they’ll gain by exploring Ripley’s 700 exhibits across 6 floors!

To get more of a feel of the campaign, take a look at the gallery below.