The success of the London Olympics relies on great teamwork and that’s also true of marketing campaigns this summer!
We have designed and secured an exclusive nine-week partnership with the Evening Standard that is providing London residents and commuters with fantastic offers for shows to see over the Olympic period; enabling them to celebrate the great live entertainment on their doorstep.
Our Welcome to Theatreland promotion was launched with the Evening Standard on Thursday 9th July with a striking full page advert and a front page flash. We’re also maximising awareness of the campaign through a series of online activity and outdoor vendor boards which will promote this partnership for the entirety of its nine week run, meaning that we’ll engage with even more potential audiences on top of the Evening Standard’s extraordinary daily reach of 1.5 million readers.
Have a look at the below gallery for more information.