We’re excited to announce the launch of a global filming and digital content distribution service for Arts & Entertainment alongside our sister agencies DMS and CP.

Currently Arts and Culture audiences are researching choices ever more deeply with an increasing appetite for accessible content driving their experience and purchase choices. In fact, 65% of entertainment ticket buyers are known to seek online video or broadcast footage, whether for entertainment or education and, last month theguardian.com recorded 500,000 video views across their Culture sections representing a remarkable 20% of all site views.

In response to this rapidly growing desire for entertaining and sharable content we have combined our expertise and resources across AKA, Creative Partnership and DMS to form Tiger Films and Panther Arts online.

Panther Arts is a dedicated Arts & Culture video distribution platform with a network of over 1,750 primary media outlets globally. Offering a brand new route to place video and digital directly in front all the major broadcasters and online channels with 24/7 access to assets.

Tiger Films offers the first ever 360 video solution – filming, editing and distributing content; proactively helping to place it with broadcast and online channels and then monitoring the reach and value.

Take a look at our Highlights Reel from last night’s Olivier’s Awards. Our creative cats filmed, edited and delivered material throughout the ceremony and distributed it via Panther Arts for Broadcast and online pick up before the curtain came down.