Night of the Iguana at the BFI

On behalf of the new West End production of The Night Of The Iguana at the Noël Coward Theatre, AKA have formed an exciting partnership with the BFI Southbank to promote the play to film fans. The event featured an introductory discussion from the show’s stars, Clive Owen (who returns to the London stage after 18 years), Lia Williams and Anna Gunn, followed by the famous 1964 screen adaptation of Tennessee Williams’ play. 
This unique event was promoted to BFI members via the BFI programme (35,000 subscribers), across the BFI website which has 1.1 million unique users per month, and reached more than 85,000 people via the organisations newsletter.