AKA is kicking off 2013 with a fresh, new logo.

We used the idea of ‘Moving Forward’ as a conceptual starting point in our exploration to find a brand that illustrated our focus on innovation and cutting-edge advertising. AKA NYC Senior Designer and branding specialist Adam Neumann led the redesign.

As you can see, we’ve included a chevron in our logo,  a simple reversal of the ‘K’ within AKA’s acronym that transforms into a forward-pointing icon. We also built upon our existing colour scheme, adding purple and silver to our palette to provide a little more theatricality and flair to the overall look.

We feel like our new brand identity reflects the contemporary, forward-thinking company we are and the dedication and passion we bring to our clients. We love it and we hope you do too!