To celebrate the Natural History Museum’s exhibition Coral Reefs: Secret Cities of the Sea we collaborated with Bobble water bottles (waterbobble.com) and Oliver Bonas to design and create a brand new limited edition Bobble range, retailed across the UK.
The Bobble brand, known as the creators of a portable, reusable water bottle appealed to the exhibition’s themes of water, vitality and a concern for the environment. An aquatic inspired selection of bottles, sold exclusively at Oliver Bonas gift stores, carried on-pack messaging promoting the NHM exhibition.
The partnership included a competition prize of a 14 day holiday to a coral reef in the Red Sea, provided by On The Go Tours. The collaboration was promoted at point of sale at 43 stores nationwide, via Oliver Bonas and Bobble emails to over 100,000, through a dedicated microsite and via a comprehensive social media campaign from all parties.
This partnership, our first collaboration for the Natural History Museum, ensured direct access to the exhibition’s core demographic alongside reaching new potential audiences across the country.