The AKA Partnerships team are delighted to announce they have secured the first ever partnership with Marks and Spencer Sparks Card. Sparks Card is M&S’s new loyalty and rewards platform giving members access to tailor-made offers and money-can’t-buy events and experiences.

The promotional activity was secured for Motown: The Musical to coincide with the show’s launch in February. A competition to win tickets to the show will be featured on a solus email to 3 million members as well as a homepage feature on the M&S website, which receives almost eight million unique visitors a month. The competition will also be promoted on the M&S social media channels to 4.5 million followers.

Breast Cancer Now, an official charity partner of Marks and Spencer, will highlight the Motown: The Musical promotional activity to over 1 million followers.