To maintain Motown’s visibility over the summer months and to target a mass market female audience, AKA delivered a partnership with high street fashion retailer, Dorothy Perkins.
 
The partnership, which tied in with Dorothy Perkins’ Summer collection, Promoted a competition to win VIP weekend in London with tickets to see Motown. The partnership was promoted across Dorothy Perkins’ far-reaching online channels including a website feature and social media, reaching an estimated audience of 2.5 million.
The collaboration was one of the brands most successful to date with the competition receiving over 3,500 entries.


Prev Article
floverw

Night Flowers Exhibition

Next Article
V&A and MC 31 Aug

Pigs Might Fly