To maintain Motown’s visibility over the summer months and to target a mass market female audience, AKA delivered a partnership with high street fashion retailer, Dorothy Perkins.
The partnership, which tied in with Dorothy Perkins’ Summer collection, Promoted a competition to win VIP weekend in London with tickets to see Motown. The partnership was promoted across Dorothy Perkins’ far-reaching online channels including a website feature and social media, reaching an estimated audience of 2.5 million.
The collaboration was one of the brands most successful to date with the competition receiving over 3,500 entries.

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