09/10/2018

MJ ON THE COVENT GARDEN WALLS

AKA Experiential took to the streets with these electrifying projections for MJ On The Wall,  we helped develop an animated short which featured a clear ‘BOOK NOW FINAL WEEKS’ message.

We toured the West End on a Friday night as our target audience were out to enjoy the Theatres, restaurants, bars and nightlife. We supported the activation with a proactive team of MJ brand ambassadors, armed with backpack speakers, bellowing out MJ’s hits. 

The team had people dancing in the streets, prompting positive engagement with the projections and successfully getting exhibition print directly into the hands of the public. 

5,000 items of print were distributed across the course of the night, the stunt was amplified across the National Portrait Gallery social channels. The exhibition reportedly had their ‘best day yet’ on Saturday, which is an incredible result!