25/03/2019

MATILDA’S NEW LOOK WEBSITE

We were delighted last week to launch the brand new Matilda website for both the West End and Tour productions. Designed by the AKA digital studio, the fresh new layout has a brighter colour scheme, with enhanced functionality and mobile responsiveness, making it one of the more advanced sites currently live for a UK theatre production. Not only that, but the website launch also allowed us to introduce our new calendar, which uses a traffic light colour system to show customers when the best availability is for performances when booking tickets.

The launch has already had a significant effect on our Matilda website traffic, which has jumped from 3,949 visits the week before to 6,066 the week it went live. This marks a 53% increase in just one week!

Visit the new-look site here.