04/11/2019

MATILDA UNVEILS HAMLEY’S CHRISTMAS WINDOWS

Matilda The Musical have partnered with the world’s oldest toy store, Hamley’s, to celebrate the unveiling of their Christmas windows. To help attract audiences and bring some festive cheer, the cast of Matilda performed a mix of show and Christmas jingles, delighting shoppers on Regent Street. The performance was really well received and gained some great PR coverage in the Daily Mail and industry press.

The performance was part of a wider partnership campaign which includes the installation of Lego Matilda on the 5th floor, a cast photocall on Santa’s sleigh with Hamley’s Elves, a competition to Hamley’s subscribers and a social media mini campaign driving awareness.