To celebrate the shows fifth birthday and Roald Dahl’s centenary, AKA have delivered a national partnership with premium British brand Jigsaw who have released ‘The Storyteller’ coat.
The Storyteller coat, available in stores nationwide and online, was introduced to press and fashion bloggers at a launch party last weekend. The event was opened with a reading from Mrs Phelps and activity included glittery face painting, an illustration corner, Matilda-themed treats, goody bags and a beautiful balloon display by BonBon Balloons.
As part of the collaboration we invited Jigsaw to the theatre to interview costume and set designer Rob Howell for a website feature. In addition Jigsaw are featuring a family competition at till points across 72 stores and window vinyls detailing the collaboration.