To target families and domestic tourists during the Easter break, AKA partnered Matilda with British roadside diner, Little Chef.

For a month Little Chef has been promoting a series of Matilda competitions across 73 UK-wide restaurants, reaching an estimated 576,000 diners. The extensive collateral included ceiling mobiles, 12ft road signs, posters, menus, flyers, table talkers and a digital campaign to over 250,000 subscribers. This partnership with the nostalgic British restaurant brand has delivered huge media value and continues to position Matilda as a must-see show for kids and adults alike.


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