To celebrate the opening of Monochrome: Painting in Black and Whitewe partnered the National Gallery with fashion retailer Jigsaw, tying in with their latest campaign ‘Black Denim.’
The in store, online and editorial partnership featured POS across all 82 UK stores, National Gallery branding across Jigsaw’s online marketing channels to 382K as well as a two page article in Jigsaw’s magazine Style & Truth – distributed locally to premium relevant businesses and also sent to key fashion editorial contacts.
Our partnership with Jigsaw took on a whole new approach, resulting in Jigsaw becoming a part of the National Gallery’s programming for their members events and Instagram Live Q&A, bringing together the Gallery’s Curatorial fellow Rosalind McKever and Jigsaw’s head of design Collette Brown.