Making café culture more cultural

For the current production of Shakespeare’s The Comedy of Errors at the National Theatre, we were thrilled to secure a partnership with Apostrophe, the chain of coffee shops throughout London.

The partnership included an exclusive ticket offer promoted on bespoke A6 postcards which were both displayed at point of sale in all 17 shops around London and were also inserted into all takeaway bags. We secured a competition on the Apostrophe Facebook page to win one of 10 pairs of tickets to the riotous comedy. Both these activities were supported through presence on the Apostrophe café website, ensuring that we maximised awareness.

In terms of reach, this fantastic co-promotional partnership will target around 200,000 loyal Apostrophe customers a month by the end of the campaign. In addition, we have so far had over a thousand entries for our online competition with the closing date in mid-February