Making ballet even more chic

aka secured a fabulous in-store promotion with high end French fashion boutique, agnès b, to tie in with the Royal Academy’s highly anticipated Degas and the Ballet exhibition.

Specifically targeted to reach sophisticated audiences with disposable incomes and an interest in French culture, the partnership gave customers the opportunity to win a trip to London, staying in the newly opened 5 star St Pancras Renaissance London Hotel, in addition to receiving an exclusive curator-led tour of the exhibition.

As part of the promotion, we also secured a private view of the exhibition at the Royal Academy of Arts and shopping evening for 100 paying guests at the high end brand’s flagship store in Covent Garden. Those who bought tickets were given entry into the exhibition, a 20% agnès b discount, French wine, canapés and a complimentary souvenir poster.

The partnership was promoted via 6-sheet posters displayed in store windows, along with branded competition entry forms throughout the stores, and a feature on the agnès b website.