aka is delighted to announce that Legally Blonde, the smash hit West End musical, will be donating some of its proceeds from this week’s box office to Breast Cancer Campaign. Breast Cancer Campaign is a charity whose mission is to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure.
In honour of Breast Cancer Campaign’s Wear It Pink day on Friday 28 October, two pounds from each and every ticket sale this week will be donated to support this worthy cause. The charitable work is also being promoted through newsletters, online activity and Legally Blonde’s social media channels to spread awareness.
To celebrate the partnership further, aka has designed a bespoke Breast Cancer Campaign BE PART OF THE CURE homepage for the Legally Blonde website. The new design is fittingly awash with fabulous pink, famously the colour of choice for both Elle Woods and Breast Cancer Campaign.
Pink is the new blonde!