05/09/2018

LAUNCHING INTO ORBIT

As part of AKA’s most recent creative work with the AcerlorMittal Orbit, we produced a new video trailer as part of ‘The Slide’ Summer marketing campaign, which frames the attraction as a family and group day out of epic proportions!

The trailer has been promoted across a wide range of channels, including an 800 screen Cinema Broadcast Campaign reaching 150,000 consumers; a Teads Digital Display campaign with 350,000 impressions; Facebook, Instagram and Twitter campaign with over 650,000 views to date and promotion across the brand’s channels and digital screens throughout Queen Elizabeth Olympic Park.

The trailer will be launched quite literally into orbit this October, when it will be shown on Virgin Atlantic’s in-flight entertainment channels, reaching over 600,000 passengers!