22/01/2018

KIDZANIA CAPTURES YOUTUBE USERS

In an AKA first, we worked on a large scale YouTube campaign for KidZania, delivering great reach and gaining access, as Google Partners, to a brand lift survey that measured the impact of the video against three criteria: ad recall, purchase consideration and brand interest.

For consumers who watched the full advertisement, the results were astonishing; more than 64% increase in ad recall, and over 32% increase in purchase consideration.We also measured the uplift in certain Google search queries from users who had watched the video, revealing a massive 239% increase in brand interest based on the search term ‘Kidzania’.

The results speak for themselves; with one billion active monthly users visiting the site to engage exclusively with video content, YouTube offers undisputable scale and reach – so where better to serve up rich, engaging advertisements?!