AKA has joined forces with Time Out London on a multimedia activation around the Easter Holiday weeks for KidZania, taking advantage of the great content offering the attraction had for this period, including a partnership with WWE!
The multi-platform campaign runs across three weeks and includes a full page in-magazine advertorial, an online feature page, solus newsletter and a full 7 day digital takeover of the Time Out Kids Channel. With help from digital display, native traffic drivers, social media promotion and an extra 20% added print value, the full campaign looks to receive a significant exposure to urban, active family audiences during a busy consumer period, with total impacts reaching over 2.1 million!
Check it out for yourselves here.