Those Jersey Boys are looking smart! After six fantastic years in the West End, we’ve developed new creative for the boys in red.

The new creative concept has been inspired by the aesthetic of Vanity Fair photoshoots and brings the world of the show to life through a candid ‘caught in the moment’ shot. We wanted to communicate more of the story behind the fantastic music and, through Uli Webber’s stunning photography, really invoke a sense of glamour, style and sophistication.

The hit show’s new creative campaign has gone live and can be seen throughout the capital, including some eye-catching Cross Track 48 Sheets and print adverts in the Evening Standard. Have a look at more below.